A Quick Guide to Influencer Marketing in 2021

April 2, 2021

How to Connect with Audiences through Digital Creators

If there’s one thing we’ve quickly realized the importance of after 2020, it’s connections. Not just with our close circle of friends, coworkers, and family, but also with the businesses we patronize.

As the world simultaneously halted, we marketers saw a swift emergence toward online channels and encouraged our clients to embrace digital marketing in order to stay competitive.

After more than a year into the COVID-19 pandemic, digital and social media have become the cornerstones of modern marketing and have also given way to the rising influence of, well, influencers.

No, we don’t mean the big-budget celebrity cameos at the Superbowl or sponsored Kardashian Instagram posts. We’re talking about the real consumers who have carved out a niche, loyal audience online and have the power to drive meaningful connections with your brand.

With an authentic appeal and established digital presence, influencers are the gatekeepers to reaching the 2021 consumer who prioritizes trust over anything else. Navigating the modern influencer world can be intimidating, which is why we’ve put together a quick guidebook to launching a successful campaign.

Check out Influencing in a New World, where our team of experts share a new perspective on working with creators, provide example collaborations to try, and give you some insights into our own process.

If you’re looking to further connect with the consumer, call COHN today, and we’ll put our brainstorming heads together to make every interaction matter for your business.

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