Other zoos are all the same: You see, hear, and learn about animals. Cheyenne Mountain Zoo is different. You truly get to connect with the animals. It’s an immersive experience that lives with you forever. One that awakens you to the interconnectedness of ALL living things. No other zoo can do this. Named the No. 3 best zoo in North America by USA Today, Cheyenne Mountain Zoo (CMZ) has proven to be singular and distinct.
Our challenge was to develop a well-rounded campaign that taps into what makes CMZ different and carries forth its long-standing brand. COHN was also tasked with bringing in more off-season guests to better highlight what makes CMZ one of the best zoos in the country.