What is a style guide? Why does your business need to create one?

April 13, 2021

Insights from the design pros at our creative agency in Denver

Any marketer will tell you that successful branding relies on brand consistency. No matter where, when, or how a customer interacts with your brand, it’s essential that every touchpoint is building your recognition and loyalty in the market. This is achieved through a style guide, also known as a brand book.

In a nutshell, a brand book is a set of standards or a manual for your business. It includes the standard writing, formatting, and design for your brand to help ensure a continuous experience. Here at COHN, however, we take a deeper approach.

For us, a good style guide is the heart and soul of your brand. It’s the meticulous details that all form together into one cohesive bundle, and play a critical role in telling the greater story of your brand.

It’s more than a reference sheet. It’s your identity.

At COHN, we’ve been pretty fortunate to work on brand style guides for clients across industries. If you would like to discuss your style guide and brand strategy, let’s talk.

Our experience runs deep.

Now in our 20th year, we’ve worked with people like you in nearly every industry. Chocolate syrup. Military housing. Cosmetic surgery centers. Quasi-governmental agencies. And while our diverse experience often comes in handy—you’d be surprised how similar hospital marketing and shopping center marketing is, for example—we spend most of our time in four major verticals: real estate, lifestyle, healthcare and B2B. By focusing in these four areas, we gain depth of knowledge that our competitors don’t have. More importantly, it helps us to better serve your business because we understand your industry.

Did the pandemic resurrect #YOLO?