Is your customer a company? Today’s B2B marketing has evolved; it’s more personal (and personable) than ever before. Emotional triggers like trust, convenience, quality and social responsibility are critical decision drivers. And factors like these all reflect one thing: your brand. For more than two decades, COHN has been leading this evolution—with relevant and resonant marketing that drives real results.
Expertise
Business to Business
Making Success Scalable
There’s a lot on the line for business-to-business marketing clients. Your starting point is already at scale, whether you produce a product for the hospitality industry or create technology innovations for homebuilders. With proven experience spanning B2B brands across every imaginable industry and sector, we combine insider expertise with a strategic and creative outside perspective—so your success is scalable, too.
Strategic
Research
Planning
Positioning
Integrated
Creative
Content
Paid, Earned, Owned
Results
Measure
Adapt
Report