Patients are people who want to be the center of the story.
Panorama Ortho & Spine was growing quickly along the Front Range and wanted a marketing campaign to convey to their patients that, above all else, they care. Focusing on the patient—not the surgeon—Panorama wanted to convey that it has the breadth of personal care that patients need, in a location that is always convenient for their lives. COHN was tasked with evolving the Panorama brand to work in a campaign that speaks to the breadth of offerings, depth of locations and the vast expertise of their healthcare professionals to provide top-notch care to their patients. Oh, and in a way that is unique in the healthcare spectrum but still rings true to the Panorama Ortho & Spine brand.