With many banks and credit unions to choose from, CU of CO had to differentiate themselves in the marketplace, but also determine where they could be most successful. COHN used research to develop personas of potential, underserved and most likely clients. At the same time, we created messaging that would resonate with these groups.
The result was the What If... campaign, our approach to appeal to a broad audience and suit a variety of efforts, including brand awareness and a mix of key products and services. From cable TV to streaming radio to digital options, we worked to target these groups and create awareness through general and product-specific campaigns.