Credit Union of Colorado (CUCO) is a statewide financial institution that prides itself on being there to help its members with their financial lives, but when it comes to the banking industry, everyone offers the same products. Of course, they are differentiated by things like rate and convenience, but many are turning to niche messages, such as locations, digital tools, and “neobanks.” They can’t stand out on product alone. Most people don’t proactively switch banking resources unless they are going through a transition, such as a move, a job change, a marriage, a divorce, going to college, etc. During this time, people are more likely to review their financial options for in-the-moment solutions to their very specific needs. How does a local credit union reach them where they are in their financial journeys?
Client Challenge
Humanizing financial lives into a world of pure imagination.
