Two ideas that every company should consider before creating brand development strategies
Brand development is arguably the most important foundational piece to your company’s success. In fact, developing a brand strategy sets the course for everything to come, from big things like your business plan and growth objectives to even your logo design and investor deck. Everything you do should come down to brand development, which is why we spend so much time with our clients on brand strategy.
COHN has been building strong brands for more than 20 years, and with more than 150 brands under our belt, one lesson stands above the rest:
For a brand message to have a real chance at resonating in the target market, it must be true to who the company is (and why the company is). The brand must also lean into what makes the company’s product or service special and unique—while carving out space for the brand identity to live and breathe for its audiences.
Distinction and authenticity.
That’s it. It sounds quite simple, doesn’t it?
If you dedicate time and resources to intense soul searching with the mission of finding true distinction among your competitors that is also authentic to your team and its purpose, your brand will captivate its target audiences and convert for the long-term.
This is where COHN excels for our clients. We have decades of experience investigating what makes you unique and how to tell that story in a resonant way. We’ve written a little about our brand development processes on our website, but if you’d like to know more about how we do what we do, let’s talk. Your brand deserves it.
