When the DMV asks if you would like to be an organ donor, Donor Alliance is the local organization that manages the organ, eye and tissue donation. As the designated “organ procurement organization” for Colorado and Wyoming, Donor Alliance has historically enjoyed nation-leading registration rates—until recently. With donor designation rates dropping quickly—without definitive evidence for why—Donor Alliance hired COHN to survey community attitudes, rebrand to be more community-oriented, and revitalize donor registration through a new website and a creative, compelling brand campaign with a clear call to action.
Client Challenge
Behavior Change
