Dermatology Marketing: Top Strategies for Growth

Our agency experts break down the importance of embracing proven dermatology marketing tactics to ensure sustainable growth in today’s highly competitive aesthetic market.

As a healthcare marketing agency with deep roots in elective care and dermatology, we know the skin care industry is growing at a rapid pace. Not only has skin cancer awareness and prevention been on the uptick, but anti-aging procedures such as Botox have grown tremendously thanks to an increased focus on self care and general wellbeing.

The demand is clear, and as clinical and cosmetic dermatology services continue to rise so will the competition. Are you ready to stand out from the crowd and maximize your investment this year to grow your dermatology practice? Keep reading for our top strategies and tips for crafting a dermatology marketing plan with impact.

Before we dive into the nuances of elective care marketing, it’s important to note that the success of any marketing campaign relies on four pillars: Understanding the target audience, setting clear and measurable goals, analyzing the competition, and finding the right people to tell your story. Once you have these in place, you should feel confident embracing whatever strategies come your way.

Here at COHN, we don’t believe in a one-size-fits-all approach to marketing and always seek to tailor our strategies according to the individual needs and budget of the practice. However, there are some standout tactics that our integrated team of experts are betting on in 2022. Let’s dive in!

  • Embrace Instagram: We commonly think of social media as the new “word of mouth” approach to marketing. However, our growing digital world has made it a primary tool for brand discovery and direct sales. Your dermatology patients – and prospective patients – are increasingly using Instagram to find out about new products, research the latest trends and treatments, as well as connect with the local practices that service their needs.
  • Uplift Employee Voices: At large, our society is paying greater attention to work-life satisfaction and consumers are demanding more equity and transparency from the brands they support. The best way to position your practice for success is through spotlighting the unique perspectives and expertise of your team. Consider giving your physicians, nurses, and office staff a streamlined channel, such as a blog or newsletter, to best tell your brand’s story.
  • Enhance Online Reputation: As a medical practice, you understand that your brand’s success is directly tied to your rapport with patients. A negative online review or poor dermatology website navigation can be very damaging so focus on marketing channels and outreach efforts that develop trust and confidence in your patients minds.

If you’re a dermatology practice looking for an integrated marketing approach in 2022, give us a call. We’re a full-service, integrated healthcare marketing agency that uses brand strategy to drive marketing results for your team.



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