Listen to Chris Thomas discuss creative direction and the dirty little secrets of design

“When it’s done well, it communicates.”

COHN’s own Chris Thomas recently had the privilege of speaking with the LA-based podcast Lights, Camera, Grow, and our talented and beloved creative director opened up about his approach to creative direction, among other things. His number one rule of design? Always be communicating.

Founded by fellow marketing agency, Tobe, Lights, Camera, Grow is a podcast that seeks to uncover the strategies and tools for growing a business by chatting with leading creative direction agency experts, such as Chris.

In this episode, Tobe’s co-founder, Jared Sanders and Business Development Manager, Ho Son, sat down to discuss the nuts and bolts of creative direction, marketing in a virtual world, and his forecast for where marketing is going in 2021.

“What we’re seeing more of is this idea of joy marketing,” Chris said, “and it doesn’t have to be earth-shattering, but just enough to bring a smile to people’s faces.”

Throughout the interview, Chris drops other nuggets of brilliance about creative direction, as well as his take on the future of marketing and the designers who are getting us there. Listen to the full episode today and stay tuned with COHN on social media for more updates from our creative direction agency team.