A Quick Guide on Event Marketing in 2021

January 25, 2021

How to Make the Most of Your Time, Budget, and Patience

No matter the size, industry, or location – every business was impacted by the COVID-19 pandemic in one way or another. Whether that was tweaking messaging or axing campaigns altogether, marketers were asked to pivot quickly and assemble fresh projects on a dime.

With one exception.

The area that has undoubtedly faced the greatest challenge brought on by a newly (and only) virtual world is events. And after nearly a year of uncertainty, businesses can no longer afford to take the “wait-and-see approach” to organizing their calendars.

We know what you’re thinking. “There’s nothing that can compare to the in-person experience.”

You’re exactly right – that’s why we need to rethink our approach to events and embrace the new benefits of going digital. It’s time to release expectations of deal-making via Zoom or networking during awkward online happy hours.

With a new strategy comes new opportunities, and we have some ideas to get you there.

Check out our 2021 Event Marketing guide where our team breaks down new goals, strategies, expectations, and support tactics for hosting a successful virtual experience.

If you’re needing a digital partner for 2021 or just want to dive deeper into event organizing, connect with COHN today and we’ll get to work on making every interaction matter for your business.

Alone with COHN: Rayna Rosenthal