Reaching the digital age consumer with unique experiences
Regardless of your business, internet marketing offers a low-cost, high-upside testing ground for promoting your B2C brand and driving profitable growth. From retargeting campaigns and email marketing to podcasting and social media, there are a variety of methods for reaching your online audience. But finding your target consumer isn’t enough, you need to connect with them through unique, engaging experiences.
Here’s the truth marketers don’t want to admit: Ads are annoying.
As a society, we are conditioned to shut down the instant we feel sold to, so in order to create effective B2C internet marketing, businesses need to embrace a softer approach. Content should be approachable, educational, engaging, and offer an experience your audiences won’t find elsewhere.
So how exactly do we get there? We’ve gathered our top content marketing experts to break down the three key strategies for creating engaging B2C internet marketing in 2021. Let’s dive in!
- Embrace the Influencer: It’s no surprise that after 2020 social media has become a cornerstone of our lives and a primary resource for brand discovery. We now shop, travel, dine, and communicate through our social screens, which has elevated influencer marketing into a primary strategy for B2C businesses. These creators are able to provide a trusted, authentic voice to your brand and play an important role in bridging your message to their highly engaged audiences. For a deeper look at these “word-of-mouth” marketers, check out our guidebook to 2021 Influencer Marketing (to be live soon).
- Video is the King of Content: Just as audiences tune-out sales messages, the growing shift to mobile devices has decreased our interest in text-heavy content. Video offers a fresh, exciting, (and easy) way to present the same information in a format that works across digital platforms. To get you started, check out the Do’s and Don’ts for a Successful Video Marketing Campaign which outlines our top recommendations for improving your video marketing strategy.
- Get Familiar with Personalization: More and more, consumers want to feel connected to the brands they engage with, They want their unique needs addressed and to feel understood, acknowledged, and supported. Personalization starts with collecting information about your consumer at multiple touchpoints, then tailoring messages according to that data. This one-on-one marketing approach sounds like a time commitment, but with the right tools, it can be your key to gaining quality leads.
If you’re a B2C brand looking to amplify your internet marketing, connect with COHN today and we’ll bring our integrated team of experts together to solve your biggest challenges.