Kaiser Permanente

Colorado Medicare
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CLIENT CHALLENGE

Real voices can create real results.

Kaiser Permanente was looking to break away from its national marketing campaign to better localize the message that they were the only Medicare Advantage plan provider in Colorado that received a 5-Star rating in 2020. This was an especially important message in a time when we were living through a global pandemic and the world was in need of better healthcare.

OUR SOLUTION

COHN created a localized campaign using real-life patients and the 5-Star rating to better reach Coloradans during Annual Enrollment Period (AEP).

CAMPAIGN RESULTS

Long-term relationships built through brand awareness.

Our paid digital campaign drove 51,030 people to the 5-Star life landing page and visitors spent an average of 3 minutes and 43 seconds on the page. 

Our TV commercial drove 120 calls (leads) to Program Office HQ.

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