Compliance to Creativity: Balancing Regulations in Your Credit Union Marketing

July 15, 2023

Be compelling and compliant in your credit union marketing

As a credit union marketer, you probably brush up against compliance and regulations issues pretty regularly that can create barriers to marketing at your credit union. You need people and partners that understand how to stay in the lines while also finding ways to stand out from the crowd and not come across as legalese.

COHN has been successfully working in credit union marketing for years, and we understand the unique compliance and regulatory guidelines that can challenge marketing campaigns. Best of all, we know how to grow membership through marketing, in the face of compliance issues.

Understanding the Regulatory Landscape

Compliance is, of course, critical, and the stringent guidelines set by regulatory bodies can put creativity in the backseat. Or so it might seem. However, we have found that it is possible to strike a balance between regulatory compliance and creativity to deliver impactful marketing campaigns.

To successfully navigate compliance and creativity in your credit union marketing, you first need to understand the regulatory framework. At COHN, we stay up to date with the latest credit union regulations such as the Truth in Savings Act (TISA), Fair Credit Reporting Act (FCRA), and Truth in Lending Act (TILA), to name a few. This knowledge base allows us to develop marketing strategies that align with the rules and ensure transparency in communication with credit union members.

Credit Union Compliance Doesn’t Have to Be Boring

Compliant campaigns don’t have to be boring or confusing! Clarity can play a huge role in building trust with your members, so we always start by crafting clear, concise, and compliant messages that will resonate with your target audiences—then we put our creativity to work. By focusing on transparency and simplicity, we ensure that members understand the benefits of your products and services. Whether it’s blog articles, social media posts, or video content, we strike the right balance between engaging storytelling and compliance.

Member-ize Your Communications

Obviously, forming strong relationships with credit union members is always the goal, and personalized communications strategies play a significant role in that process. COHN helps credit unions develop compliant communications strategies for member communications, including email marketing, newsletters, and targeted messaging. We want your members to benefit from personalized, relevant, and valuable content that makes their lives better while respecting members’ privacy preferences.

Staying on Top of It

Compliance is an ongoing process, and we understand the importance of continuously monitoring and adapting credit union marketing strategies to meet evolving regulatory requirements. Our team stays informed about any changes in compliance guidelines, ensuring that your marketing campaigns remain in line with the latest regulations.

With COHN as your marketing partner, you can have peace of mind knowing that your marketing campaigns will meet regulatory requirements while still effectively engaging your target audience. Our deep understanding of the credit union industry, coupled with our expertise in compliance, enables us to develop innovative and compliant marketing strategies tailored to your credit union’s needs.

Let us help you strike the perfect balance between compliance and creative by scheduling a meeting with our team today.

Prepare and Pivot with Your Credit Union Marketing