09.29.2017

What We Watched This Week – September 29, 2017

In this week’s What We Watched, machines rise, PR transparency rocks, and hospital marketing shines. 

The Rise of the Machines

I find theories around our future fascinating, and explainer videos just make me happy.

Chris Thomas, Creative Director

RTD says Strong Economy the Reason for its Bus Driver Shortage

In today’s media race it’s more important than ever to foster good relationships with your local media talent. Traditional public relations professionals might cringe at this clip; did he really just say crap? It might not be a strong recruiting message; however, I feel that its a breath of fresh air. I also happen to know Nate Currey, we have co-promoted Denver transportation solutions in the past and this is truly his style. Transparency is the new messaging king. Rock on RTD.

Anna Duggan, Senior Public Relations Director

 

Hospital Marketing National Podcast: Lisa Henry, Mary Washington Healthcare

I recently stumbled across this podcast series published by DTC Perspectives. As one of the leading hospital marketing agencies in the Rocky Mountain Region, I love listening to smart marketers like Lisa Henry discuss hospital marketing challenges, including reporting, analysis, budget, and advertising/branding challenges. The highlight for me was hearing Ms. Henry discuss predictive modeling in healthcare to improve message mapping with audiences/personas. Again, if you’re into hospital marketing like we are, give this a listen!

CJ Powell, Writer

 

 

PERSPECTIVES

12.15.2017

What We Watched This Week – December 15, 2017

In this week’s What We Watched, Adweek announces its top 10 Ads of 2017, HP…

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12.08.2017

What We Read This Week – December 8, 2017

I swear Budweiser is not a client (yet), but a few of our COHNians have…

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12.01.2017

What We Watched This Week – December 1, 2017

In this week’s What We Watched, a tribute to Ernest P. Worrell, Snapchat reboots, and…

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11.29.2017

Grocery is still great

You just can’t beat grocery. When Jeff Cohn and I travel together for business, we…

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11.27.2017

Meet Karen Johnson

Hey KJ. Do you know KJ yet? If not, prepare to fall in love. Karen…

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11.24.2017

What We Read This Week – November 24, 2017

Happy Black Friday, shoppers! For those of us in the retail industry, it truly is…

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