AI Marketing Tools: Is AI Your Friend or Foe?

June 20, 2023

Why ChatGPT, DALL-E and other AI tools are not “marketing job” killers after all

By now, chances are you’ve heard all about ChatGPT, a remarkable language model, and how it’s going to take your marketing job. And if you haven’t heard about ChatGPT yet, we urge you to open a new tab immediately to visit to begin your AI (artificial intelligence) journey. It’s truly unbelievable the first time you use it.

AI Not a Threat but a Tool for Marketers

As an agency that has been experimenting with AI tools for the last several months, we can assure you that AI is not something to fear. In fact, we view AI tools like ChatGPT and DALL-E as useful content generators that can help us all be better marketers and achieve our goals faster.

How ChatGPT Works and Helps in Marketing

Let’s start with the basics. ChatGPT’s job is to think and learn like a human through machine learning. It can analyze data, recognize patterns, and make decisions based on that data. For us marketers, AI can be used to analyze customer behavior, optimize ad targeting, and even generate texts for personalized content creation.

By automating small tasks and analyzing data at a faster rate than humans could ever achieve, AI frees up the marketing team’s time to focus on more creative and strategic work.

Think about how transformative something like ChatGPT can be for customer service of social media community building. This AI chatbot can be used to answer frequently asked questions, troubleshoot problems, and even make product/service recommendations based on customer preferences. Utilizing AI marketing tools allows our team to focus on more complex issues and provide a more personalized experience for customers.

An alternative to ChatGPT is Google Bard which also serves as a valuable AI marketing tool, functioning in a similar capacity. Google Bard incorporates Google’s extensive experience in search engine optimization (SEO). This means that the content it generates is not only engaging but also tailored to perform well in search engine results, a critical aspect of any digital marketing strategy. It’s an excellent alternative for marketers seeking to leverage the power of AI in their campaigns, offering a blend of creative text generation and strategic SEO alignment.

The Power of DALL-E in Marketing Design

Another example is DALL-E, an AI-powered image generator. (Again, if you haven’t already, please pause and go play with DALL-E at This design tool can create unique and eye-catching images for our marketing campaigns, saving us time and resources that would have otherwise been spent on manual creative design work. Plus, DALL-E is able to create images that humans might not have thought of, leading to more creative and innovative campaigns.

In addition to community building and design ideas, here are a few other most common uses for ChatGPT and DALL-E as marketers.

  • Use ChatGPT to create personalized customer experiences. ChatGPT can analyze customer data to provide personalized product recommendations, answer frequently asked questions, and even send follow-up emails to customers.
  • Use DALL-E to create eye-catching images for social media. DALL-E can generate unique and creative images that will stand out on social media platforms like Instagram and Twitter.
  • Use AI-powered analytics tools to analyze customer behavior. By analyzing customer behavior, we can optimize our ad targeting and create more effective marketing campaigns.
  • Use AI-powered content generators to create blog posts and social media content. AI-powered content generators like GPT-3 can generate text to create high-quality, engaging content that saves the content marketing team time and resources.

Exploring the AI Landscape Beyond ChatGPT and DALL-E

Of course, ChatGPT and DALL-E are probably the most widely known generative AI tools so far, but an agency friend of ours turned us onto an online database of free, freemium and subscription-based AI tools called Futurepedia, which currently hosts 1,563 AI tools you can use in your marketing job. Bookmark this page and invest an hour or two into seeing if there are tools you can use today to make your life a little easier.

Finally, let’s not forget that AI technology is only as good as the data we feed it. As marketers, it’s our job to ensure that the data we collect and analyze is accurate and unbiased. We also need to ensure that we’re using AI ethically and in a way that respects our customers’ privacy.

Embracing AI for a Better Marketing Future

At the end of the day, we believe that by using AI tools like Chat GPT, DALL-E, and AI-powered analytics tools, we can create more personalized and effective traditional or digital marketing campaigns. It’s not here to make marketing professionals obsolete. In fact, throughout human history, innovation has created jobs, even when some creative destruction occurs.

Here at COHN Marketing in Denver, we’re pioneering the integration of AI tools into our operations. Embracing these advanced AI technologies enables us to optimize our strategies, foster creative solutions, and provide greater value to our clients. Far from making them obsolete, we see AI tools as enhancers, augmenting the work of our marketing professionals.

Inevitably, the advent of new technology stirs concerns about job obsolescence, often accompanied by some level of “creative destruction.” However, more often than not, these technological leaps forge more jobs than they erase, unveiling new opportunities and sectors that we couldn’t previously envision.

So, rather than push against the current of AI and machine learning, we should take a cue from history and opt to embrace this change. We must perceive AI tools for what they truly are – not as job terminators, but as potent allies that can aid us in performing our jobs more effectively.

By welcoming these tools and harnessing them proficiently, we can stay ahead of the curve, persistently reinvent our marketing strategies, and achieve amplified success in our campaigns. So, let’s embrace change and prepare for a brighter, more technologically-advanced future in marketing!

Embrace change!

The image used in this blog was created using Midjourney, another visual AI tool like DALL-E, using the prompt “/imagine an orange superhero fighting computers and other technology.”

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