Our CEO Jeff Cohn used as an expert source in Inc. Magazine article
As the master of all things brand, Jeff Cohn knows a thing or two about recapturing consumer love through brand experience. In fact, he’s built a career out of it, establishing our nearly 20-year-old brand marketing agency in Denver, Colo. called COHN Marketing. And because Jeff knows more about brand than most of us will ever forget, he’s always willing to serve as a source when asked.
Most recently, Jeff was asked about Chipotle and its path toward brand redemption since 2015. In Inc. Magazine’s “How to Recalibrate Your Brand Experience Like Chipotle,” a step-by-step analysis of Chipotle’s brand renewal, Jeff was quoted under the “Design a brand feeling” section:
“…As Jeff Cohn, CEO and founder of brand marketing agency COHN Marketing, points out, ‘We, in the retail world, must create and enable a customer experience that’s worth coming back to. It can’t only be about the product. It has to be about the feeling you evoke during those customer interactions.’ Chipotle has created a product that isn’t just delicious — it’s an ethos with which customers can align themselves…”
To read more from Inc., check out the original source article here.