Key Takeaways from ICSC New York 2024: Retail’s Future Is Bright
As always, the COHN team sent a contingent to ICSC New York 2024 this year, and the event delivered exactly what attendees have come to expect: meaningful conversations, high-energy networking, and fresh insights into the ever-evolving retail real estate landscape.
From first-time attendees to seasoned dealmakers, everyone left with a renewed sense of optimism for the future of retail. Here are the key takeaways from this year’s event.
Corporate Brands Matter More Than Ever
One clear trend this year was the emphasis on differentiation through branding. Companies are no longer just relying on location or tenant mix—they’re actively cultivating creative, compelling brand messages that stand out in a “sea of sameness.” These efforts reflect a growing understanding that a strong corporate identity resonates not just with investors but also with consumers and tenants.
Some of the most memorable exhibits and presentations at the show leaned into storytelling, showcasing how brands are leveraging innovation and authenticity to carve out distinct identities. This move toward brand differentiation is a step in the right direction as the industry navigates increasing competition.
A Positive Shift in the Retail Real Estate Industry
Conversations with industry leaders reflected cautious optimism about the state of retail real estate. While challenges like rising rates and inflation remain top of mind, there’s a noticeable willingness among companies to invest in future growth.
The buzz surrounding new properties set to open in 2025—and the redevelopment of older spaces to better meet community and consumer needs—signals that the pandemic’s shadow is finally lifting. From mixed-use developments to adaptive reuse projects, retail is finding its rhythm in a world that demands flexibility and creativity.
Final Thoughts from the COHN team
ICSC New York 2024 highlighted the resilience and adaptability of the retail real estate industry. From creative branding to exciting redevelopment projects, there’s a lot to look forward to in 2025 and beyond. The optimism shared by attendees was infectious, and it’s clear that retail is not just bouncing back—it’s evolving to meet the moment. One thing remains constant: this industry thrives on connection, innovation, and a willingness to embrace change.
What were your takeaways from this year’s event? Share your thoughts with our team!
