In a post-pandemic hiring landscape, the Human Resources (HR) department was struggling to find seasoned nurses and technicians to come work for Valley View Hospital in Glenwood Springs, Colorado. Valley View partnered with COHN to develop a recruitment campaign that would target the Front Range of Colorado, as well as surrounding states like Utah, over a 10-week period.
COHN was able to quickly pull together a layered digital and traditional paid media plan that would help Valley View’s HR team reach its goals. The plan comprised social, OOH, display, radio, email, Google Discovery, and SEM.
For the campaign concept, COHN wanted to feature the incredible lifestyle potential Valley View healthcare professionals could experience if they moved to this area. Our team designed a locally focused, visually impactful campaign that illustrated diverse adventures, while specifically addressing the roles Valley View was hiring for.
The paid media campaign reported over 2 million impressions and drove over 10,000 clicks to the Careers landing page. The client has reported receiving a 30% YOY increase in applications during the in-market period of 10 weeks.
Testimonial:
“The HR team is very pleased with the performance of the campaign and wants to continue to run it throughout December!”
