Sit back, relax, and catch up on what we watched this week.
SickKids VS: Undeniable
I’ve come to really appreciate ads that leave you speechless or make you want to move mountains on behalf of a good cause. This campaign created for The Hospital of Sick Children did both for me. Not only does this video capture your attention with its brilliant use of visual parallelism, but it also kind of makes you want to become a doctor. Maybe that’s just me…
Kaitlyn Ambrose, Content Coordinator
Let’s Tell America It’s Great
In a time of negativity and pessimism in the U.S., here’s some uplifting pep talk for our country from our kind neighbor to the north. It’s so nice to see appreciation and kindness in a world of online efforts go awry. Not to mention, this effort is a great nod to the brand from the Canadian agency that created this campaign. Thanks, Canada!
Debbie Berschling, Senior Account Director
By the Numbers: Apple’s New ‘Spaceship’ Headquarters
It seems like this project has been going on forever, but as it nears completion it’s interesting to look at the details and realize just how much effort and thought has gone into a project this size. Not to mention it’s still cutting-edge and will be for years to come, which is the real testament to insightful, design-based thinking.
Chris Thomas, Creative Director