What We Read This Week – September 16, 2016

September 16, 2016

Sit back, relax, and catch up on what we read this week.

Adblock Plus finds the end-game of its business model: Selling ads

I found this headline in the “Not The Onion” subreddit, where users post stories with headlines so ridiculous you’d expect to see them in the satire publication The Onion. Here’s today’s story: Eyeo GmbH, the company that invented Adblock Plus, is launching… an advertising platform within Adblock Plus. Eyeo will determine if an ad meets their requirements, and then the company will begin advertising to those people (who previously downloaded Adblock Plus specifically to avoid advertisements). So, in downloading Adblock Plus—a platform that blocks ads—users will see more ads. Yep.
CJ Powell, Writer


The Surprising 1960s Origins of Hillary’s Official Typeface

This week I read about Sharp Sans (the typeface of Hilary’s campaign) and how it came into creation. With influences from the 1960s, it is clean, contemporary and should do for Hilary what Gotham did for Obama.
Jeffrey Steffonich, Art Director


Get ready for most demanding consumers in history

Gen-Z is projected to be the most demanding group of consumers yet because of their relationship with the online world. Time will tell.
Karen Johnson, Senior Account Director


Apple plans to change mobile ad blocking

The world is clearly going mobile, and Apple is again trying to change up the way we use it. With iOS 10, some fear that Apple will not comply with current advertising standards citing user privacy as the reason for the changes.
Anne Wright, Senior Account Director


COHN Voices: Sports Authority