What We Read This Week – October 28, 2016

October 28, 2016
Sit back, relax, and catch up on what we read this week.

Critical Things Smart People Never Say

No huge surprises, but I found myself identifying with #6. Perhaps a gentle nudge to self-deprecating employees everywhere to rethink our approach.
Karen Johnson, Senior Account Director


It Could Take 83 Years to Close the Gender Gap, Study Says

You’ve come a long way, baby—and we still have 83 more years to go. On the front doorstep of a historic moment in U.S. gender politics, it’s worth reading and remembering that we still have hard work to do as a society before leaping the gender gap. Looking at the categories of health, education, economic participation, and opportunity, the World Economic Forum found that women are worse off than men by 31.7 percent. Progress never comes soon enough, but we’re on the right path. March on.
CJ Powell, Writer


Brand Admiration must be earned and never taken for granted


Something we marketers all know, but a great reminder. Some of the big brands gone — Sears, Blockbuster, and Radio Shack were all staples at one point. Where’d they miss the boat?
Anne Wright, Senior Account Director 



Green or no Green? Should cannabis companies use green brand colors?