From the man who makes all the cheese for Domino’s and Papa John’s to the latest update on the Ex-Most Interesting Man in the World, you’re not going to want to miss this week’s What We Read. Read on.
I heard about this story on Colorado Public Radio earlier this week. Really interesting. The cool tie in is that their headquarters are just up the street from us on 38th. And always have been. Nice neighbors to have!
Jeff Cohn, President & CEO
Fascinating perspective on the impact drones will have on health care from Max Blau at Scientific American. Most of these examples are not overly far fetched (dropping condoms in rural Ghana, for example), but one idea seems fairly futuristic. A university in Mississippi is developing a drone that would drop telemedicine kits to get doctors “into” the epicenter of a disaster via Google Glass. In this scenario, a civilian bystander would put the glasses on and be walked through how to perform emergency treatment by a professional doctor via the internet. Crazy times, we’re living in.
CJ Powell, Writer
The ‘Most Interesting Man in the World’ Is Now a Tequila DrinkerIs the pitchman pivot a growing trend? (think Paul Marcarelli’s dash from Verizon to Sprint.) I’m intrigued by this ploy, but have to wonder where consumer recall lies – on the actual product or the pivot maneuver.
I love reading about how business leaders found their passion and work ethic. A wonderfully descriptive and inspiring life lesson for all of us.
Karen Johnson, Senior Account Director
The latest Leo Burnett Toronto campaign is smart and visually They created a visual recipe poster for IKEA that simplifies recipe and meal creation. All you have to do is buy the items a create your culinary masterpiece. I can see this being a hit with kids that like to help out with cooking and meal prep. Such a simple idea!
Jesse Pixler, Creative Director