What We Watched This Week – April 29, 2016

April 29, 2016

Sit back, relax, and check out what we watched this week.

#DearPeyton – Gatorade’s tribute to Peyton Manning
I actually missed the deadline to submit an item for COHN’s What We Watched This Week, so I frantically asked our team to “stop the presses” to make sure this got included. You just can’t help but well up when watching Gatorade’s #DearPeyton ad that highlights the personal letters he wrote to friends, coaches and teammates over his career. Pam Frenzel’s story is especially touching. Grab a handkerchief and hit play!
CJ Powell, Writer

Dyson rethinks the hair dryer
Dyson, best known for rethinking the world of vacuums, has launched into a new space — hair dryers. Once again, they’ve taken their time (4+ years) to create a “hair dryer as you’ve never seen it before.” The brand remains intact, the messaging simple and consumer-focused. And the product? It sells for around $400. For a hair dryer. Their brand, which tends to be higher end and innovative, has yet again, raised the bar in the industry. It will be interesting to see if consumers are ready (and willing to shell out $400) for this latest offering.
Anne Wright, Senior Account Director

#HeartsAligned – Ad shows why our relationship with our dogs is more special than you think
If you’re a dog person, this ad by Pedigree will definitely give you all the feels. As if we needed more proof that dogs are truly man’s best friend and vice versa. I think it’s time for me to get a pup of my own…
Kaitlyn Ambrose, Account Coordinator


REinvented: Transit-Oriented Retail Developments