What We Watched This Week – April 1, 2016

April 1, 2016

Sit back, relax, and check out what we watched this week.

Volvo Trucks – Look Who’s Driving feat. 4-year-old Sophie
If letting a four-year-old test drive your truck doesn’t prove how tough your truck is, then I don’t know what will. Volvo proves that their truck is meant to last and up for any challenge in this ad.
Steven Slyker, Digital Coordinator

Product Branding In 4 Hours

This week I watched a 12-minute video on a 4-hour brand. Ran Segall tasked himself with creating a name, logo and color palette all within four hours for a personal project and it isn’t half bad!
Jeffrey Steffonich, Senior Designer

U.S. Navy Project Architeuthis

This is an example of micro-targeting at its finest. The U.S. Navy recruits the best of the best and their cryptology team is no exception. This brilliant social media-based exercise challenged a select group of individuals and was executed very well.
Kaitlyn Ambrose, Social Media Coordinator

Esurance April Fools

For April Fools Day, Leo Burnett Chicago teamed up with production company The Gentlemen to create an ad for Esurance that reflects the current political climate. If you’ve ever heard anyone threaten to move to a different country based on election results and appropriately rolled your eyes, this fake ad for E(lection)surance will definitely strike a familiar chord. A great blend of comedy and truism, the joke resonates with both sides of the political spectrum.
Ryan Fitzgerald, Digital Strategist

Featured Image Credit: AdWeek & Volvo


What We Learned This Week – March 25, 2016