Visit Black Hawk & ONE DAYTONA Choose COHN Marketing
With season of travel rapidly approaching, we are pleased to announce two new tourism and destination clients, ONE DAYTONA and Black Hawk Business Improvement District (BID).
COHN is working with ONE DAYTONA to help launch the premier mixed-use retail, dining, tourism and entertainment district in one of the nation’s fastest growing cities, Daytona Beach, Fla.
Meanwhile, the Black Hawk BID hired COHN to create a campaign, known publicly as Visit Black Hawk, to lure new and returning visitors to the one-of-a-kind tourism playground nestled at the base of the Colorado Rockies.
COHN’s creative marketing campaigns for Visit Black Hawk are centered on the concept of “Escape Ordinary,” with the goal of not only providing a sense of urgency and fun, but also providing a unique tourism perspective on what Black Hawk has to offer. Using the Black Hawk character as the brand mascot, COHN is implementing a targeted messaging campaign that positions Black Hawk as a “can’t miss” tourism destination for frequent and infrequent gamers, alike. The plan includes English and Spanish media placements for digital and traditional advertising, social media programs and special event promotions.
“Our end goal is to increase the number of visitors to Black Hawk and we feel COHN’s vision will help us achieve that,” said Lynnette Hailey, District Manager, Black Hawk BID, “We are thrilled to already see Black Hawk with a more concrete and relatable brand identity and representation throughout the Denver area.”
The “Escape Ordinary” campaign can be seen on various billboards across the metro area and heard on local and digital radio channels including iHeart radio and Pandora. It will also be visible via a Colorado Rapids sponsorship at Dick’s Sporting Goods Park.
ONE DAYTONA is a 300,000 square-foot retail, dining, tourism, and entertainment district located across from Daytona International Speedway. The tourism destination features a stellar lineup of first to market tenants, two hotels and residential properties. Because of its unique ties to racing, close proximity to the Speedway and ownership and development by International Speedway Corporation (ISC) this tourism destination is already generating buzz well before its grand opening, slated for late 2017.
COHN is assisting ONE DAYTONA with brand positioning/strategy, creative campaign development, media planning, website design and content, search and display, public relations and social media strategies. COHN is also working with ONE DAYTONA on the tourism destination’s Grand Opening and community engagement programming. The collaborative results will be seen on billboards, print and broadcast media in the Central Florida region and beyond.
“We have been working closely with COHN to spread awareness about what ONE DAYTONA will bring to the region,” said Gentry Baumline-Robinson, ISC Communications Manager. “With over 9 million visitors each year, Daytona Beach will soon have a new dynamic mix of aesthetic and vibrant retail, restaurant and entertainment options unlike anything else.”