What We Read This Week – October 30, 2015

October 29, 2015

Sit back and read up on a few weekly tips and trends that we’ve spotted. 

Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag
While candy corn may have been my favorite treat as an uneducated child, it’s simply not the case today. I’m not a fan. In fact, when my son was 10, he was squirming and fidgeting (way beyond the norm) in the front row at church one Sunday in late October. Exasperated, I leaned over and whispered, “did you eat anything before church?”. His proud response… “yup, a big handful of candy corn.” Ugh… candy corn may rule the Trick-or-Treat bag, but there’s a scary truth about red dye #40, and hyperactivity in kids is just one of them. Steer clear, friends, or suffer the consequences in the front row at church.
Karen Johnson, Senior Account Director

Inside Apple’s perfectionism machine
Always fascinating to get a little sneak peak into Apple and the people behind their success!
Anne Wright, Senior Account Director

And more on Apple’s perfectionism machine… What I learned this week was just reinforcing what I already knew; that Apple’s way of conceiving, designing and building its products is great demonstration of perfectionism in the modern age. Mashable wrote a nice article (with awesome images) showcasing some examples on just how amazing Apple’s development and design are.
Jeffrey Steffonich, Senior Designer

Photo Credit: Wikipedia

Gaining Trust Online; The Power of the Influencer