What We Read This Week – July 22, 2016

July 22, 2016

Sit back, relax, and catch up on what we read this week.

User Retention

You spend so much time and energy getting a new customer, yet the average app loses 80%+ of new users in the first three days of the relationship. This webinar recap covers a number of tactics in each stage of the retention funnel — from social to email to added value.
Anne Wright, Senior Account Director


Hooked From Page One: 10 Memorable Opening Lines

For those of you who love a good book (let’s be honest, who doesn’t?), especially one with a real doozy of an opening line, you’ll love this. After reading these lines, I realized I have a lot more summer reading to do. What’s your favorite opening line?
Kaitlyn Ambrose, Account Coordinator


Scott’s Miracle-Gro’s Big Marijuana Plunge Exposes Industry Fault Lines

The commercialization of Big Marijuana continues with Scotts Miracle-Gro entering the industry. While some are seeing this as validation of an emerging industry, others are worries about the company’s chemical-based approach to products. How long until Home Depot has a Cannabis section?
CJ Powell, Writer


Pokémon Go: A Timely #Throwback