What We Read This Week – February 5, 2016

February 5, 2016

Sit back and read up on a few weekly tips and trends that we’ve spotted.

SEO Requires Daily “Hygiene”
Based on the 30+ algorithm updates they did last year, Google likes to keep us guessing. Without monitoring your optimization on an on-going basis, it’s hard to keep up with it all!
Anne Wright, Senior Account Director

Inside Facebook’s Decision to Blow Up The Like Button
Over its 12-year reign as one of the most popular social networks in existence, Facebook has had its share of flops (e.g. the failed News Feed revamp). With “Reactions” soon to roll out, it’ll be interesting to see how users take to the change.
Kaitlyn Ambrose, Social Media Coordinator

Retailers’ Mobile Capabilities Lag Customer Demands, Research Finds
Retailers can’t seem to meet the demand their mobile shoppers want. Sales and customer satisfaction are likely to decline if an integrated digital strategy isn’t put in place.
Stacie Wolf, Digital Intern

What We Watched This Week – January 29, 2016