What We Read This Week – December 16, 2016

December 16, 2016

Sit back, relax, and catch up on what we read this week.

Content Relevance is king with Google

With mobile continuing to grow, content relevance is still a key factor in Google search engine query results. Searchmetrics’ annual white paper was released this week and showcases the top 20 search results for 10,000 keywords on Google. Read and learn!
Anne Wright, Senior Account Director


Girlfriend of Oakland fire victim finds beautiful missing picture with the help of social media

Saya Tomioka, the girlfriend of one of the 36 victims, was able to successfully find a seemingly lost photo of her and her boyfriend, Griffin Madden, who was killed in the blaze. With the help of social media, Tomioka was able to find the photographer who captured a beautiful moment. A light in the darkness.
Kaitlyn Ambrose, Content Coordinator


DEA: Marijuana Extracts Including CBD Are Schedule I Drugs

Welp. Remember earlier this year the whispers about the DEA removing marijuana from the Schedule I list? Not only did that rumor turn out to be false, but now the DEA has released a clarifying notice to make sure the public knows that marijuana extracts including CBD also are Schedule I.
CJ Powell, Writer


The ‘supermarket of the future’ makes its debut — in Italy

“Coop is shaping the future of supermarkets by combining hyper-personalization, deep product information and connected devices in-line with customer buying journeys. “Pretty cool to see how the physical and the digital blend to create a potentially more engaging experience.
Karen Johnson, Senior Account Director


What We Watched This Week — December 9, 2016