In this week’s What We Read, Google and Amazon are upping their TV ante, several cannabis companies crack the Inc. 5000, and Target’s smaller concept stores are outperforming their big box concepts. Enjoy!
While digital still has a solid place in many online companies’ strategies, Google and Amazon are spending more on more on TV in the next few years. This follows a trend globally, where TV spends collectively are projected to top $72 billion this year, with increases each year through 2021. “Bottom line: You can only make so much money on people who already know your brand. To reach everyone else, you need TV.”
Anne Wright, Director of Client Services
A former Denver Bronco talks about how medical marijuana helped him manage pain better than sole reliance on opioids.
Taylor West, Senior Communications Director
This may not be anything groundbreaking to other social media managers, but I find this idea so simple. Leveraging the Instagram Album feature to create engaging posts that drive traffic back to your blog is brilliant and so easy to execute. Also, adding a captivating caption that isn’t just a few sentences about the blog post could be that extra boost to get users to Tap the Link in the Bio.
Kaitlyn Ambrose, Content Producer
Four cannabis companies made the Inc. list of the 5,000 fastest-growing privately owned companies in the U.S.
Taylor West, Senior Communications Director (Again!)
The most productive new initiative of “big box” giant Target? It’s small box stores. According to an analyst in this RetailWire piece, Target’s small stores are twice as productive of their larger counterparts and show double-digit comp growth.
CJ Powell, Writer