What We Read This Week – April 22, 2016

April 22, 2016

Sit back, relax, and catch up on what we read this week.

Amazon Teams Up With Luxury Merchant to Sell $7,000 Ball Gowns
The Amazon-Moda Operandi venture is the latest example of how retailers and payments companies are combining the convenience of online checkout with the instant gratification of going to a store — a process known as “click and collect.”
Robin Lybarger, Senior VP: Public Relations

Offline Escape and the Future of Retail
Doug Stephens, founder of Retail Prophet and author of The Retail Revival, pens a smart op-ed on experiential retail in Business of Fashion. Stephens argues that in today’s digital age, humans crave the visceral more than ever, and retailers should not overlook “the wonderfully physical, human and kinetic nature of the store” when incorporating new technologies into their shopping experience.
CJ Powell, Writer

Welcome to the Invisible Revolution
Executive Vice President of Microsoft’s Technology and Research division, Harry Shum, discusses the “invisible revolution”, or how we have come to rely on technology not as the gadgets they are but rather how they can be used “everywhere and nowhere” seamlessly. Not to mention, the wicked sweet animation that accompanies the story is awesome, too.
Jeffrey Steffonich, Senior Designer

Is the Labor Shortage Less Dire Than We Thought?
It seems that labor isn’t the only factor facing builders when trying to find profit in building new homes.
Anne Wright, Senior Account Director

Athleta Woos Tweens
As a mother, I love this campaign because it shows strong, young girls and as a marketer I applaud Athleta for the strategy to not only create brand loyalists among a younger demographic but for doing so skillfully.
Robin Lybarger, Senior VP: Public Relations


What We Watched This Week – April 15, 2016