10.20.2017

What We Watched

From disaster relief to a heartwarming L.L. Bean spot, you won’t want to miss this week’s What We Watched.

Disaster Relief Efforts by H-E-B

Many of our clients have asked how they can help show their support for recent national disasters. H-E-B, a large grocery store chain in Texas, created this simple video showing their support, while also reinforcing their brand. Its “Disaster Relief” campaign accumulated 8.9 million views with scenes of flooding in Houston following Hurricane Harvey.
Anne Wright, Director of Client Relations

L.L. Bean: Be an Outsider

Every time this ad comes on, I smile. Just really nice overall concept from L.L. Bean, tapping the company’s outdoor brand identity and letting the rich maple copy drain onto the screen.
CJ Powell, Writer

PERSPECTIVES

11.17.2017

What We Watched This Week – November 17, 2017

In this week’s What We Watched, Samsung kicks Apple’s butt, a $15 card game saves…

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11.10.2017

What We Read This Week – November 10, 2017

This week’s What We Read examines the power Google Lens, Canada’s new cannabis marketing guidelines,…

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PERSPECTIVES

11.03.2017

What We Watched This Week – November 3, 2017

In this week’s What We Watched, the owner of Corona beer gets into the cannabis…

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10.27.2017

What We Read This Week – October 27, 2017

This week’s What We Read is a doozy of a post, chocked full of news,…

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PERSPECTIVES

10.16.2017

3 Social Media Trends to Watch in 2018

Will marketers pass the torch from Millennials to Gen Z? As 2017 winds down, it’s…

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PERSPECTIVES

10.06.2017

What We Read This Week – October 6, 2017

In this week’s What We Read, white space makes people focus on key messages, cannabis…

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