10.20.2017

What We Watched

From disaster relief to a heartwarming L.L. Bean spot, you won’t want to miss this week’s What We Watched.

Disaster Relief Efforts by H-E-B

Many of our clients have asked how they can help show their support for recent national disasters. H-E-B, a large grocery store chain in Texas, created this simple video showing their support, while also reinforcing their brand. Its “Disaster Relief” campaign accumulated 8.9 million views with scenes of flooding in Houston following Hurricane Harvey.
Anne Wright, Director of Client Relations

L.L. Bean: Be an Outsider

Every time this ad comes on, I smile. Just really nice overall concept from L.L. Bean, tapping the company’s outdoor brand identity and letting the rich maple copy drain onto the screen.
CJ Powell, Writer

PERSPECTIVES

01.12.2018

What We Read This Week – January 12, 2018

It’s the first weekly roundup of the new year. Hope you enjoy it! Coca-Cola Reveals…

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12.15.2017

What We Watched This Week – December 15, 2017

In this week’s What We Watched, Adweek announces its top 10 Ads of 2017, HP…

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12.08.2017

What We Read This Week – December 8, 2017

I swear Budweiser is not a client (yet), but a few of our COHNians have…

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12.01.2017

What We Watched This Week – December 1, 2017

In this week’s What We Watched, a tribute to Ernest P. Worrell, Snapchat reboots, and…

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11.29.2017

Grocery is still great

You just can’t beat grocery. When Jeff Cohn and I travel together for business, we…

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PERSPECTIVES

11.27.2017

Meet Karen Johnson

Hey KJ. Do you know KJ yet? If not, prepare to fall in love. Karen…

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