10.20.2017

What We Watched

From disaster relief to a heartwarming L.L. Bean spot, you won’t want to miss this week’s What We Watched.

Disaster Relief Efforts by H-E-B

Many of our clients have asked how they can help show their support for recent national disasters. H-E-B, a large grocery store chain in Texas, created this simple video showing their support, while also reinforcing their brand. Its “Disaster Relief” campaign accumulated 8.9 million views with scenes of flooding in Houston following Hurricane Harvey.
Anne Wright, Director of Client Relations

L.L. Bean: Be an Outsider

Every time this ad comes on, I smile. Just really nice overall concept from L.L. Bean, tapping the company’s outdoor brand identity and letting the rich maple copy drain onto the screen.
CJ Powell, Writer

PERSPECTIVES

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…

READ MORE

PERSPECTIVES

05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…

READ MORE

PERSPECTIVES

05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…

READ MORE

PERSPECTIVES

05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…

READ MORE

PERSPECTIVES

05.09.2022

Retainer vs Project Fee: How Should You Structure an Agency Agreement?

Project-based Fee Structure vs. Monthly Retainer If you’re a new client, working with an agency…

READ MORE

PERSPECTIVES

05.02.2022

What’s the Purpose of a Statement of Work (SOW)?

The Devil is in the Details. Why do we create Statements of Work (SOW) for…

READ MORE

Let’s collaborate together and achieve results.

Contact Us
  • By signing up for the newsletter, you consent to receiving newsletter emails from COHN.
  • This field is for validation purposes and should be left unchanged.