From disaster relief to a heartwarming L.L. Bean spot, you won’t want to miss this week’s What We Watched.
Many of our clients have asked how they can help show their support for recent national disasters. H-E-B, a large grocery store chain in Texas, created this simple video showing their support, while also reinforcing their brand. Its “Disaster Relief” campaign accumulated 8.9 million views with scenes of flooding in Houston following Hurricane Harvey.
Anne Wright, Director of Client Relations
Every time this ad comes on, I smile. Just really nice overall concept from L.L. Bean, tapping the company’s outdoor brand identity and letting the rich maple copy drain onto the screen.
CJ Powell, Writer