09.23.2016

What We Watched – September 23, 2016

Sit back, relax, and check up on what we watched this week.
 

Data Proves Amazon Reviews with “Free or Discounted Disclaimer” are Extremely Biased

Mind blown. This video from Review Meta will absolutely change the way you look at Amazon product reviews. Apparently, there’s a huge pool of people who write Amazon reviews after receiving the product for free. Some of these people have written thousands of reviews—and companies can seek out these (usually positive) reviewers in exchange for free product. Kudos to Review Meta, which independently reviews the Amazon reviews using an algorithm that removes bias, for casting a light on this weird underbelly of Amazon reviewers. You better believe I downloaded the Review Meta browser extension immediately after watching this.
CJ Powell, Writer 

 

Hillary Clinton Just Made the Best Use of Silent Autoplay With This Social Video Ad

How often while scrolling through Facebook, Twitter, or Instagram, do you stop and watch an entire video from start to finish with the sound on? I’m going to guess not very often. The Clinton campaign’s latest ad was designed with this behavior in mind. The ad features model and deaf activist Nyle DiMarco, who asks that viewers who can use their voice in the upcoming election do so. The entire ad is silent and utilizes autoplay to convey how United States citizens need to use their voice in November all while touching on the treatment of Americans with disabilities, too. Truly powerful.
Kaitlyn Ambrose, Social Media Coordinator

 

PERSPECTIVES

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…

READ MORE

PERSPECTIVES

05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…

READ MORE

PERSPECTIVES

05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…

READ MORE

PERSPECTIVES

05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…

READ MORE

PERSPECTIVES

05.09.2022

Retainer vs Project Fee: How Should You Structure an Agency Agreement?

Project-based Fee Structure vs. Monthly Retainer If you’re a new client, working with an agency…

READ MORE

PERSPECTIVES

05.02.2022

What’s the Purpose of a Statement of Work (SOW)?

The Devil is in the Details. Why do we create Statements of Work (SOW) for…

READ MORE

Let’s collaborate together and achieve results.

Contact Us
  • By signing up for the newsletter, you consent to receiving newsletter emails from COHN.
  • This field is for validation purposes and should be left unchanged.