05.11.2017

What We Watched — May 11, 2017

From controversial airline incidents to Jared Kushner, you’re not going to want to miss this week’s What We Watched.
 

Spirit Airlines cancellations lead to mass brawl at Fort Lauderdale Airport

Airlines aren’t exactly known for their customer service, but what the heck is going on in the airline industry? Last year, Frontier had a meltdown. Last month, United’s brand was dragged off its pedestal. Last week, Delta told some customers their kids would be sent to foster care. Next up to bat? Spirit Airlines, which already ranks dead last in customer satisfaction among competitors.
CJ Powell, Writer

 

How to Unplumber a Butt

Duluth just gets it. They know their audience well. From the straight-talking narrative to the humorous animation and unique product names. At the end of a rugged day, this series of one-themed spots is spot on.
Karen Johnson, Senior Account Director

 

In a Beijing ballroom, Kushner family pushes $500,000 ‘investor visa’ to wealthy Chinese

Lessons of what not to do as a public relations representative. This is an example of how public relations professionals can get a bad rap as “spin doctors.”

“At one point, organizers grabbed a reporter’s phone and backpack to try to force that person to leave. Later, as investors started leaving the ballroom, organizers physically surrounded attendees to prevent them from giving interviews.

Asked why reporters were asked to leave, a PR person who declined to identify herself said simply, “This is not the story we want.”

If you invite the public and the media to an event then you should be sure to be a media liaison, not a media blocker. Treating journalists this way will not likely go well for you or your company as they will report on how they were treated which can reflect negatively. I would also caution against saying what you don’t want, instead offer points on the positive aspects of the event that you do want to be covered.
Anna Duggan, Senior PR Director

 

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