12.02.2016

What We Read This Week – December 2, 2016

Grab a cup of coffee or hot chocolate, and check out what we read this week.

Weed is winning, but the train could still go off the tracks

Politics aside, President-Elect Trump’s nomination of Sen. Jeff Sessions as the next attorney general puts the legal cannabis industry on notice. Earlier this year, Sessions said of the industry, “We need grown-ups… to say marijuana is not the kind of thing that ought to be legalized.” Later, he called it “a very real danger.” This sort of reefer madness is exactly what our legal cannabis industry has been fighting (and overcoming) for years, but as the Associated Press points out in this article, the next four years could be a challenge for all of us with AG Sessions at the helm.
CJ Powell, Writer

 

The Ethics of Good Design: A Principle for the Connected Age

This week I read a great article on the ethics of good design. It’s pretty simple and breaks down the “10 Commandments of Design” taught by the German industrial designer Dieter Rams. Very cool and interesting quick read.
Jeffrey Steffonich, Art Director

 

How Fitbit Keep Its Customers Moving in Social Media and Online Communities

The wearable fitness technology giant Fitbit is killing it in the experience and customer service department. Focusing on users’ experience with the technology and making themselves readily available for all via multiple channels sets them apart from the rest. Director of Community Alison Leahy understands the value of online communities and how impactful they can be when it comes to customer service and experience. Bravo, Fitbit!
Kaitlyn Ambrose, Content Coordinator

 

PERSPECTIVES

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…

READ MORE

PERSPECTIVES

05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…

READ MORE

PERSPECTIVES

05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…

READ MORE

PERSPECTIVES

05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…

READ MORE

PERSPECTIVES

05.09.2022

Retainer vs Project Fee: How Should You Structure an Agency Agreement?

Project-based Fee Structure vs. Monthly Retainer If you’re a new client, working with an agency…

READ MORE

PERSPECTIVES

05.02.2022

What’s the Purpose of a Statement of Work (SOW)?

The Devil is in the Details. Why do we create Statements of Work (SOW) for…

READ MORE

Let’s collaborate together and achieve results.

Contact Us
  • By signing up for the newsletter, you consent to receiving newsletter emails from COHN.
  • This field is for validation purposes and should be left unchanged.