02.10.2017

What We Read This Week – February 10, 2017

It’s time for another round of What We Read! We’ve got a solid lineup for you. Enjoy!
 

A Guide to Successful Design Handoffs

This week I dove into a UX/UI designer’s guide to digital handoffs. Getting people on the same page for a smooth handoff is a must in the ever-changing scene of digital design. I love that some of the tools mentioned are ones that we work into our everyday processes over here at COHN. Great read.
Jeffrey Steffonich, Art Director

 

Navigating the Social Media Solar System

An interesting comparison with the top social media sites today — and also some interesting stats on today’s social media world. For instance, there are more 18-49 year olds on You Tube mobile than any cable network in the United States.
Anne Wright, Senior Account Director

 

Why Domino’s will eat Pizza Hut’s lunch

Brand wonks will love this Franchise Times profile on Domino’s Pizza and its CEO Patrick Doyle. You might remember Doyle from the 2010 TV campaign where he acknowledged negative consumer sentiment about the Domino’s recipe and vowed to do better. Since overhauling the recipe, Doyle’s Domino’s continues to push the envelope, launching the industry’s coolest app, toying with a Tweet-to-Order function, experimenting with drove delivery in New Zealand, and imagining a future where a hologrammed Beyoncé or Bill Murray delivers your pizza. The best part? Doyle understands the brand journey: “We refer to ourselves as a work-in-progress brand—we don’t think we’re ever there.”
CJ Powell, Writer

 

PERSPECTIVES

10.26.2022

Why Q4 Marketing Should Be Your #1 Priority

End 2022 Strong to Start 2023 Strong We know. The end-of-the-year sales are already starting,…

READ MORE

PERSPECTIVES

10.06.2022

Influencer marketing at COHN

How we leverage influencer marketing for your B2B business Influencer marketing has become a hot…

READ MORE

PERSPECTIVES

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…

READ MORE

PERSPECTIVES

05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…

READ MORE

PERSPECTIVES

05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…

READ MORE

PERSPECTIVES

05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…

READ MORE

Let’s collaborate together and achieve results.

Contact Us
  • By signing up for the newsletter, you consent to receiving newsletter emails from COHN.
  • This field is for validation purposes and should be left unchanged.