08.21.2015

What We Watched This Week – August 21, 2015

Sit back, relax and check out What We Watched This Week. 

Mobile Video Advertising: Making Unskippable Ads
While video advertising continues to make a dramatic climb, testing the content for mobile is at the top of the list. Google just put out a study (that I read), but it was all about the video, starting with Mountain Dew’s new Kickstart beverage.
Anne Wright, Senior Account Director

https://www.youtube.com/watch?v=NCLCrtPBRqc&feature=youtu.be

Friskies Dear Kitten
Friskies cat food teamed up with Buzzfeed Video over a year ago to bring us “Dear Kitten”. A hilarious, slightly branded, guide to welcoming a new kitty to the household – as told by the older feline. They have since continued to capitalize on cat video momentum with a series of adorable videos that provide a welcome smile whenever I feel stressed.
Samantha Drake, Digital Strategist

Photo Credit: Buzzfeed Video, Friskies

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