04.01.2016

What We Watched This Week – April 1, 2016

Sit back, relax, and check out what we watched this week.

Volvo Trucks – Look Who’s Driving feat. 4-year-old Sophie
If letting a four-year-old test drive your truck doesn’t prove how tough your truck is, then I don’t know what will. Volvo proves that their truck is meant to last and up for any challenge in this ad.
Steven Slyker, Digital Coordinator


Product Branding In 4 Hours

This week I watched a 12-minute video on a 4-hour brand. Ran Segall tasked himself with creating a name, logo and color palette all within four hours for a personal project and it isn’t half bad!
Jeffrey Steffonich, Senior Designer


U.S. Navy Project Architeuthis

This is an example of micro-targeting at its finest. The U.S. Navy recruits the best of the best and their cryptology team is no exception. This brilliant social media-based exercise challenged a select group of individuals and was executed very well.
Kaitlyn Ambrose, Social Media Coordinator


Esurance April Fools

For April Fools Day, Leo Burnett Chicago teamed up with production company The Gentlemen to create an ad for Esurance that reflects the current political climate. If you’ve ever heard anyone threaten to move to a different country based on election results and appropriately rolled your eyes, this fake ad for E(lection)surance will definitely strike a familiar chord. A great blend of comedy and truism, the joke resonates with both sides of the political spectrum.
Ryan Fitzgerald, Digital Strategist

Featured Image Credit: AdWeek & Volvo

 

PERSPECTIVES

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…

READ MORE

PERSPECTIVES

05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…

READ MORE

PERSPECTIVES

05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…

READ MORE

PERSPECTIVES

05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…

READ MORE

PERSPECTIVES

05.09.2022

Retainer vs Project Fee: How Should You Structure an Agency Agreement?

Project-based Fee Structure vs. Monthly Retainer If you’re a new client, working with an agency…

READ MORE

PERSPECTIVES

05.02.2022

What’s the Purpose of a Statement of Work (SOW)?

The Devil is in the Details. Why do we create Statements of Work (SOW) for…

READ MORE

Let’s collaborate together and achieve results.

Contact Us
  • By signing up for the newsletter, you consent to receiving newsletter emails from COHN.
  • This field is for validation purposes and should be left unchanged.