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02.17.2017

What We Watched – February 17, 2017

From ads that target the walls that divide us, to our Netflix watching habits, we’ve got a solid line up for What We Watched This Week. Enjoy!

Netflix releases not so happy news on Valentine’s Day
Netflix released information on viewing habits on Valentine’s Day and some of it isn’t so rosy. The survey reports that 46% of “streaming couples” have cheated on their significant other by watching a show they were supposed to watch with their partner. They have some other fun and not-so-fun facts in the report—all of which somehow made them relevant on a holiday I’m guessing most people weren’t hoping to spend on Netflix.
Anne Wright, Senior Account Director

‘Make Love Not Walls’ Says Diesel
Here’s another stunning ad that takes aim at the walls that divide us. It’s becoming very popular in advertising to message around Trump’s wall in the ad’s subtext. We’re knee-deep into a strange period where just about everything seems political and controversial right now. Still, this message—“make love, not walls”—seems pretty tame. It’ll be interesting to see how the messaging in these ads escalates over the course of the Trump presidency. Who will one-up Diesel’s rainbow colored tank?
CJ Powell, Writer

Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names
Spotify does it again. The music streaming/sharing platform has found yet another creative way to use its user data. If you recall, Spotify first made us LOL with their creative billboards in 2016. This time, Spotify pays homage to funny playlist names with the help of a few celebrities. I love the creativity behind using user data in ads.
Kaitlyn Ambrose, Content Producer

PERSPECTIVES

05.19.2017

What We Read This Week — May 19, 2017

With Facebook and Instagram adding Snapchat-like features, can the photo/video sharing app compete? With the…

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05.11.2017

What We Watched — May 11, 2017

From controversial airline incidents to Jared Kushner, you’re not going to want to miss this…

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05.09.2017

ALONE WITH COHN – Client Edition: ONE DAYTONA

We admit it. We have RECon on the brain. With just two weeks until the…

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05.05.2017

What We Read This Week — May 5, 2017

From the first look at Target’s next-generation store concept to more updates on the epic…

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05.01.2017

Experiential Retail: Why Retail Real Estate’s Hottest Buzzword Will Save Brick and Mortar

Perhaps you’ve heard: The #retailapocalypse is upon us. The great retail apocalypse of 2017 –…

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04.26.2017

What We Watched This Week – April 26, 2017

From Perennials (not the flower) to tasty beer commercials, sit back, relax and check out…

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