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02.17.2017

What We Watched – February 17, 2017

From ads that target the walls that divide us, to our Netflix watching habits, we’ve got a solid line up for What We Watched This Week. Enjoy!

Netflix releases not so happy news on Valentine’s Day
Netflix released information on viewing habits on Valentine’s Day and some of it isn’t so rosy. The survey reports that 46% of “streaming couples” have cheated on their significant other by watching a show they were supposed to watch with their partner. They have some other fun and not-so-fun facts in the report—all of which somehow made them relevant on a holiday I’m guessing most people weren’t hoping to spend on Netflix.
Anne Wright, Senior Account Director

‘Make Love Not Walls’ Says Diesel
Here’s another stunning ad that takes aim at the walls that divide us. It’s becoming very popular in advertising to message around Trump’s wall in the ad’s subtext. We’re knee-deep into a strange period where just about everything seems political and controversial right now. Still, this message—“make love, not walls”—seems pretty tame. It’ll be interesting to see how the messaging in these ads escalates over the course of the Trump presidency. Who will one-up Diesel’s rainbow colored tank?
CJ Powell, Writer

Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names
Spotify does it again. The music streaming/sharing platform has found yet another creative way to use its user data. If you recall, Spotify first made us LOL with their creative billboards in 2016. This time, Spotify pays homage to funny playlist names with the help of a few celebrities. I love the creativity behind using user data in ads.
Kaitlyn Ambrose, Content Producer

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03.24.2017

What We Read This Week — March 24th, 2017

Experimenting with posting fake news on Facebook to Sesame Street, check out What We Read…

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03.17.2017

What We Watched This Week — March 17, 2017

From Aurora’s new development to cool iPhone 7 features, here’s what we watched this week….

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03.10.2017

What We Read This Week — March 10th, 2017

From Steve Jobs almost nixing the Genius Bar to the big, bad, scary entity that…

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03.07.2017

Why Inclusive Marketing Feels So Right in 2017

By Jeff Cohn, President & CEO We are starting to see more examples of powerful,…

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03.03.2017

What We Watched This Week — March 3rd, 2017

A pool boy’s charm and Tesla’s ingenious creativity rule What We Watched this week. Coca-Cola…

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02.23.2017

What We Read This Week – February 24, 2017

From the future of social media to Opera’s comeback, we’ve got some interesting articles for…

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