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07.14.2017

What We Read This Week – July 14th, 2017

From the latest in landing page trends and design to experiential retail, you won’t want to miss this week’s What We Read.

America’s Top 10 Retail Center Experiences

It’s intriguing to see who is putting the capital “E” in “experiential” and more importantly WHAT they are doing. The winners will be the ones who approach it from a place of authenticity – not just a gimmick to differentiate offline/online retail.

 

Study: Retailers should incentivize use of BOPIS drive store traffic

Because we don’t have enough acronyms already to talk about the future of shopping. BOPIS & BORIS. Hmmm, kinda sounds like the modern day Beavis & Butt-head.
Karen Johnson, Senior Account Director

 

We looked at 1,000 landing pages. These are the top 5 design trends we found.

This week, I read a cool, short blog on the top five landing page trends are as of recent. From removing video to letting the content shine all on its own, these five tips will give you answers to emerging movements in the landing page design game.
Jeffrey Steffonich, Art Director

 

Healthcare REITs: Where Healthcare And Real Estate Intersect

I fell in love with this article from top to bottom. For one, it’s wicked smart. It also speaks to all knowledge levels, and I learned a ton. And it has some very compelling statistics about our aging Baby Boomer Population and why Healthcare REITs are primed to explode: Did you know 10,000 Baby Boomers turn 65 every day? Or that 1 in 4 Americans will live to age 90+? Guess what the average net worth is of someone who is 74 and older. An eye-popping $640,000! Read this piece and find out why Healthcare REITs produce excellent total returns in the long run while giving investors excellent income streams.
CJ Powell, Writer

PERSPECTIVES

09.22.2017

What We Read This Week – September 22, 2017

In this week’s What We Read, copywriters (and their copy) love themselves a little too…

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09.15.2017

What We Watched This Week – September 15, 2017

In this week’s What We Watched, the iPhone X makes its expensive debut, and experiential…

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09.08.2017

What We Read This Week – September 8, 2017

In this week’s What We Read, self-driving cars can (apparently) be easily fooled, McCafé enters…

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09.01.2017

What We Watched This Week – September 1, 2017

In this week’s What We Watched, we present a hilariously brilliant ad that mocks those…

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08.25.2017

What We Read This Week – August 25th, 2017

In this week’s What We Read, Google and Amazon are upping their TV ante, several…

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08.23.2017

Q&A with Taylor West

Earlier this month, COHN brought aboard a cannabis pro (and upped our collective IQ) by…

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