01.12.2018

What We Read This Week – January 12, 2018

It’s the first weekly roundup of the new year. Hope you enjoy it!

Coca-Cola Reveals Custom Typeface, TCCC Unity, Inspired by its Modernist Heritage

This week I read that Coca-Cola company released their first typeface call TCCC Unity. It is a modern san serif that takes the company into the new year and I think it is delicious!
Jeffrey Steffonich, Art Director

Marketing Trends at CES

Always one of the most interesting tradeshows of the year, marketers should take note of this year’s trends: 1) Online only shopping isn’t always the end all-be all (think Amazon entering the brick and mortar via Whole Foods), 2) While TVs continue to be the most dominant screen in households, think new/smaller “screens” too, such as refrigerators that help you organize a list, or that allow you to see what’s in your fridge from the grocery store, and 3) software will continue to be a focus — helping to usher in artificial intelligence tools — and other tools that may impact how consumers interact with your brand.

Anne Wright, Client Services Director

4 Retail Real Estate Predictions from 2018

The always-intelligent Diana Perry from Linear Retail drops some knowledge on what to expect in the coming year. My personal favorite? Owners tagging their properties as products to utilize the “SHOP” option on social channels. Pretty dang savvy, DP.

CJ Powell, Writer

7 Science Stories in 2017 that Made us Go, “Whoa, That’s Awesome”

2017 has been (finally) laid to rest and although it was a challenging year for us as Americans, there is hope. These seven science stories of 2017 will get you excited for a better year. Here’s to 2018!
Kaitlyn Ambrose, Content Producer

PERSPECTIVES

08.02.2019

How to treat stock photography in healthcare marketing

Transforming universal images to reflect personal moments. In the healthcare industry, the pendulum between patient…

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PERSPECTIVES

06.13.2019

Making a pitch-perfect investor deck

3 simple rules for building a presentation with some punch. You only get one opportunity…

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PERSPECTIVES

03.13.2019

3 Annual Reports That Knocked Our Socks off This Year

Our 2018 Annual Report Picks for Best Design and Marketing If you are anything like…

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PERSPECTIVES

12.29.2018

5 must-have social media posts for hospital marketing teams

Hospitals should leverage social media marketing Hospitals across the U.S. have taken social media marketing…

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PERSPECTIVES

10.25.2018

Brand Strategy Enables Experiential Retail

Brand Strategy Enables Experiential Retail By Jeff Cohn In a few weeks, nearly 40,000 deal-making…

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PERSPECTIVES

08.06.2018

WARNING: Graphic clinical images may harm your healthcare marketing

Managing Visual Healthcare Marketing Here’s a free tip, courtesy of your helpful friends at COHN:…

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