08.07.2015

What We Read This Week – August 7, 2015

We did the work for you. Now sit back, relax and check out what we read this week. 

Why Fashion Retailers Are Staging Food Experiences
An interesting way to increase dwell time. Perhaps we’ll start seeing fewer “No Food or Drink” signs on retailers’ doors now.
Karen Johnson, Senior Account Director

Everything you ever wanted to know about beacons but were afraid to ask
By this time next year, nearly 85% of the top 100 retailers will have a beacon program. Whether you are a business looking to leverage beacons to connect with consumers or a consumer curious about what’s in store for you in stores, SweetIQ breaks down what’s on the horizon in super simple terms and lots of “I totally get this” graphics.
Lisa Wieting, Vice President: Planning & Integration

New luxury watch lets you attach an Apple Watch — but why would you want that?
If you can’t beat ’em, join ’em! Two watches? I guess so, especially if one is a luxury brand and the other is an Apple Watch. Now, that’s saying something about the future of the Apple Watch.
Anne Wright, Senior Account Director

Will People Pay to Watch Mobile Livestreams? This Startup Is About to Find Out
Should your business explore livestreaming apps like Periscope? Hang with attempts to monetize on the trend, and you may have discovered a work-around for broadcast rights.
Kate Peters, Senior PR Director

The Importance of Storytelling in Design
As designers, it’s our job to help tell the story. It’s more than just designing a website or creating a new brand. Sell your clients on their story, their dream, their idea to help them reach their business and personal goals.
Tara Astrom, Graphic Designer & Production Manager

Evolution of Windows
So I know we all use Mac in the design/marketing world, but this is a pretty awesome infographic made by OnTheHub in lieu of the Windows 10 launch. Pretty fun and interactive with some awesome facts!
Jeffrey Steffonich, Senior Designer

Photo Credit: businessoffashion.com

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