Marketing Perspectives at Cohn Marketing

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…
READ MORE
05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…
READ MORE
05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…
READ MORE
05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…
READ MORE
05.09.2022

Retainer vs Project Fee: How Should You Structure an Agency Agreement?

Project-based Fee Structure vs. Monthly Retainer If you’re a new client, working with an agency…
READ MORE
05.02.2022

What’s the Purpose of a Statement of Work (SOW)?

The Devil is in the Details. Why do we create Statements of Work (SOW) for…
READ MORE