What We Learned This Week – August 14, 2015

August 14, 2015

Learning is a treasure that will follow its owner everywhere. So, sit back, relax, and enjoy What We Learned This Week.

25 Innovative Consumer And Retail Brands For 2015
A worthy read if you’re into retail trends. Innovation in consumer retail seems to be on the upswing.
Karen Johnson, Senior Account Director

DNA of a Secret Service Agent
So maybe it’s not quite as glamorous as I always thought, but wow, the stories you could tell!
Anne Wright, Senior Account Director

Retailers should ditch “men’s” and “women’s” departments and embrace genderless fashion
This week, I learned that genderless fashion may be more than a passing fad. On the heels of Target’s announcement this week that it’s phasing out gender-based signage, more retailers may be ditching “men’s” and “women’s” departments in exchange for a more gender neutral approach.
Karen Johnson, Senior Account Director

When One App Rules Them All: The Case of WeChat and Mobile in China
I had no idea that there was one app dominating China’s mobile app ecosphere. WeChat, a communications platform may be the most popular way to talk to friends in the world. I wonder if it’ll catch on in America?
Justin Kutner, Digital Director

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PR & Branding: A Donald Trump Story