Event Marketing for the Now

A guide for reframing the virtual experience

In 2020, event organizers were given two options: Make the pivot from in-person to digital or put a pause on the calendar until we return to “normal.” After a year of operating in a fully virtual world and a “new normal” to concede with, sitting out is no longer an option.

With 93% of event marketers already planning to invest in virtual events moving forward, it is essential for businesses of all sizes and industries to critically consider: “What am I trying to accomplish?”

This is easier said than done.

We recognize virtual events are still in their infancy, and, frankly, they can’t replace the in-person experience. That’s why it’s essential to understand that with a new strategy comes a new outcome altogether.

To help reframe your thinking about virtual events and determine the next steps of your digital journey, we created a quick guide for strategizing your virtual event marketing in 2021.

2021-Events-Approach

Download the Virtual Event Marketing in 2021 Guide

We hope this serves as a resource for understanding the rapidly evolving virtual world, and if your company is needing a little help thinking through your virtual strategy in 2021, then let’s hop on a call. We’d be happy to provide 30 minutes of “on-the-house” brainstorming!

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