04.29.2016

COHN Wins 4 at Colorado BMA Gold Keys

The Colorado BMA Gold Keys is one of our favorite events of the year. An annual celebration of worthy B:B marketing, we love to attend and see what the Colorado community accomplished.

Of course, we also like to stack our best work up against the rest, and the BMA judges were particularly receptive to COHN’s entries this year. In all, COHN scored four awards— two gold and two silver—at the 2016 Gold Key Awards Banquet at the Wings over the Rockies Air & Space Museum.

Congratulations to everyone involved in each of these programs! All of your efforts are applauded.

Way to Go “Go-Tober” Campaign (GOLD winner)

Summary: COHN helped its client Way to Go—a free program from Denver Regional Council of Governments (DRCOG) that provides smarter commuting solutions—take on a new targeted B:B approach by partnering with local businesses in a month-long new user acquisition campaign. The campaign was a success from the onset. In fact, the program was so popular that Way to Go had to turn additional employers away in the beginning to ensure programmatic success in the first year.

The COHNCEAÑERA Celebration (GOLD winner)

Summary:COHN turned 15 years old in 2015 and it was time to celebrate this accomplishment with our team, our clients and friends. Our CEO, Jeff wanted everyone on the team to enjoy the experience without having to feel like it was “work.” For a theme, Jeff called back a campaign we did in Puerto Rico centered on the Quinceañera, a Latino “coming of age” party for 15-year-old girls. The party was a smashing success—muy divertido—and party attendees received COHN-branded hot sauces as party favors.

Owens Corning IBS Show Content Strategy (SILVER winner)

Summary: For one of Owens Corning’s most important conventions, COHN helped the insulation legend tell its story via content marketing by letting the audience—in this case, home builders—tell the Owens Corning story through their own words. Web traffic to Owens Corning’s blog was the highest since May 2015, with 300 unique visitors and 744 pageviews during IBS 2016. More impressively, these visitors spent an incredible amount of time on the site: Average time on site overall: 4:07; average time on site from email campaign referral: 13:56. Each of these figures is extremely high, and it signaled that visitors were engaging in the “Turn Building Science into Building Genius™” content.

Condit website (SILVER winner)

Summary: COHN helped Condit Exhibits overhaul its website to better showcase the team’s creative and beautiful portfolio of exhibit design and installation, while also providing a user experience that clearly defines the boundaries of what Condit can do. Accomplishing all of the original objectives, www.Condit.com is an absolute thing of beauty. The message is clearer, the design is more attractive, it’s more responsive and innovative, and the interactive contact forms are a major step forward in the industry. Most importantly, 77.3 percent of Condit’s new leads have come from either organic or paid search results—a major proof point that the new website is high performing. While not an original objective, analytics also showed that web engagement improved after launching the new site as well. Whereas before, users visited 1.13 pages per session (lasting 0:09), the new site yields 2.81 pages per session (lasting 1:14).

 

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