CEO Jeff Cohn authors piece in The Marketing Insider
We believe in the power of brand here at COHN. Brands stand out. Brands build trust. Brands create loyalty.
This unwavering love for brands naturally drew us to the cannabis industry, where new brands are launched by the dozen. Since we started our work in cannabis over five years ago, we’ve had a great deal of success developing brand loyalty for emerging cannabis companies.
Our President and CEO Jeff Cohn was recently published in The Marketing Insider discussing the agency’s approach to brand development in cannabis. In his piece, titled “Why Branding is Key to Success in the Cannabis Industry,” Jeff writes about the power of brand, delivering on brand promises, and how to bring a brand to life through marketing and advertising in a highly regulated industry like cannabis.
It’s worth a read (and a share!) if you have a few minutes, and be sure to send us a note to tell us what you think.