Brand Development for Urban Residential Real Estate

Case Study: Wood Partners - SoBo Station
Scroll Down

Luxury Urban Living

Wood Partners is one of the top multifamily developers in the country, acquiring, developing and managing mixed-use communities across the nation. When Wood Partners announced a new project—Alta SoBo—in the very cool Baker neighborhood in Denver, COHN went to work on developing a look/feel and messaging to capture the right tenant mix for the property. COHN created a sophisticated brand expression for use throughout the market to evoke a sense of boutique, lively, refined, and luxury urban living.



Style Guide